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three monkeys created and implemented several innovative concepts exclusively for an audi event that gave audi's best GCC, Asia, Australia and South Africa customers the opportunity to test drive the new a6, and find out more about the new car via smart, fun, and user-friendly interactive devices. the monkeybook, the slotcar racetrack, touch tables and mannequins were all displayed in audi's paddock area, also called, the "brand world", where customers could experience the new audi a6 without being behind the wheel. the innovative monkeybook, developed by three monkeys and its german partner mediascreen, was launched for the first time in the middle east at the audi a6 event. mounted on an elegant transparent base, this customised, user-friendly and stylish interactive "book" is equipped with a micro-pc and a high-precision camera tracking system, thus allowing customers to flick through "pages" to reveal audi a6 images, text and videos. three monkeys also developed a model racetrack with augmented reality, which was perhaps the most popular interactive device with customers. the objective was to combine a traditional "man's" toy with augmented reality and virtual technology to make the races exciting for both players and bystanders. built on a large wooden table with no landmarks or decoration, the racing game was set up for two players who could either race against each other or the clock. a 32" touch screen was installed at the player's control position and included a ...